Đại học Hồng Đức

Successful Acceptance of Ministry-Level Research Project on Digital Marketing Solutions to Attract Tourists to Thanh Hoa Province

04/09/2025

On the morning of August 16, 2025, at Hong Duc University, the Ministry-level Evaluation Council held a meeting to assess the scientific and technological research project titled “Solutions to Enhance the Application of Digital Marketing to Attract Tourists to Thanh Hoa Province” (Code: B2023-HDT-01). The project was led by Dr. Nguyen Thi Thanh Xuan, Head of the Business Administration Division, Faculty of Economics and Business Administration

$Media\2077_en\FolderFunc\202509\Images/1168-20250904094040-e.jpg$

Prof. Dr. Trần Thọ Đạt – National Economics University, Chairman of the Council, delivering remarks as the session chair

The Evaluation Council, established under the decision of the Ministry of Education and Training, consisted of seven members, chaired by Prof. Dr. Tran Tho Dat from the National Economics University. The meeting was also attended by Assoc. Prof. Dr. Ngo Chi Thanh – Vice President of Hong Duc University, along with representatives from the Science, Technology & International Cooperation Office, and the Faculty of Economics and Business Administration.

$Media\2077_en\FolderFunc\202509\Images/21608-20250904094053-e.jpg$

Dr. Nguyễn Thị Thanh Xuân – Lecturer, Faculty of Economics and Business Administration, Principal Investigator of the project, presenting the research summary

The research team systematically reviewed theoretical foundations of Digital Marketing in tourism; conducted surveys with seven government agencies, 60 tourism businesses, and 350 tourists to assess the current application; identified key factors influencing destination choices and tourist satisfaction; and proposed four groups of solutions targeting (1) state tourism management agencies, (2) tourism businesses, (3) tourism associations and intermediary organizations, and (4) local communities and residents.

$Media\2077_en\FolderFunc\202509\Images/3168-20250904094100-e.jpg$

Overview of the project evaluation meeting

In addition, the project produced three scientific publications (one international, one domestic, and one at an international conference) and contributed to the training of two graduate students, exceeding the initial requirements.

The Council highly appreciated the project’s scientific value and practical application, recognizing it as a useful reference for management, teaching, and the practical development of tourism in Thanh Hoa. The project’s outcomes met and even surpassed the approved proposal, with a clear, well-structured final report reflecting the research results accurately. The project was rated Excellent.

$Media\2077_en\FolderFunc\202509\Images/4168-20250904094107-e.jpg$

Delegates, Council members, and the research team taking a commemorative photo

The results will be transferred to the Thanh Hoa Department of Culture, Sports and Tourism, the Thanh Hoa Tourism Association, and used as a reference at Hong Duc University and other local educational institutions. This success not only demonstrates the dedication and research capacity of HDU’s faculty members but also contributes significantly to enhancing the effectiveness of Digital Marketing applications, thereby promoting tourism and socio-economic development in Thanh Hoa in the new era.